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EntrePublishing Workshop - Onsite

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$295.00
$295.00
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A Publishing Start-up Guide

February 19-20, 2016​
Fri-Sat 8-5
Lunch Provided
Workbooks and Materials Included.
1-Year Streaming Library after the workshop
​1-Year Private Facebook Group

http://www.jamesobarnes.com/EntrePublishing
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A Publishing Start-up Guide

This two-day intensive publishing workshop will teach you the ins and outs of the publishing world. Learn what the pros already know. ​​​​​Find out what publishing options exist. Discover how you can publish and promote your business or personal message.

​Module 1 Defining & Placing Publishing in the Marketplace
  • Publishing models: self-publishing to traditional, indie to partnerships, small press to large publishing house, physical to virtual companies
  • Structuring you company-The main components of a publishing company
  • The future of publishing
  • Fiction vs. Nonfiction
  • The circle of life—for your company and your book
Module 2 Clarifying your publishing goals
  • Choosing the right type of publishing model to fit your needs
  • How to define and measure success in your publishing venture. What sells.
  • Creating a game plan to reach your goals
  • Your business objectives and how a book fits into your business plan
  • How will you define success?
Module 3 Your Publishing Team – Playing nice with others
  • Using experts in the industry
  • Red Flags – Ask and trust, but verify
  • Working with authors, agents, editors and illustrators
  • Beta Readers & Reviewers and how they can help make a better book
  • Where to find help running your business – staff, volunteers, fans, tech support
Module 4 Publishing for fun & profit
  • The submission process
  • Evaluating and Pricing your book to sell (and make a profit)
  • Printing Costs, POD, and Print runs
  • Publishing platforms (Amazon, Ingram, Lightning Source, Book Masters, Apple, Barnes and Noble, etc.)
Module 5 Legalese – Contracts, Copyrights and Royalties
  • Vendor contracts for service
  • How are royalties really paid?
  • ISBNs, Copyrights, LCCN
  • Sales tax and other accounting
  • Who is the competition?
Module 6 How will they get your book?
  • Distribution vs. Wholesale services
  • Where do you sell your books and products?
  • Fulfillment companies
  • Dealing with book returns
  • The true cost of Shipping
  • Print Distribution
  • eBook Distribution
  • Audiobook Distribution
Module 7 Creating your company
  • What will your Publishing House look like?
  • Creating a game plan to reach your goals – continued
  • Your State Guidelines
  • Tax ID numbers
  • Bank accounts
  • Publisher accounts
  • Individual accounts
Module 8 Creating the book – Part 1
  • Publishing formats: case and hardback, paperback, eBook, audio
  • Editing & Self-editing
  • Illustration tips & tools
  • The importance of cover and interior layout design
  • Interior Book Design (typesetting) for various formats
  • Acceptable book sizes
  • Cover design – Covers front and full, dos and don’ts, A design with branding in mind
  • Formatting images properly for use in your book
  • Book Format & Design
Module 9 Creating the book – Part 2
  • Crafting a “book blurb”
  • Galley proofs
  • ARCs (Advance Reader Copies)
  • Print and eBook interactivity
  • Plan for Metadata
  • eBook conversion tips & tools
  • Audio book tips & tools
Module 10 Marketing, PR, and Networking – Part 1
  • Your Marketing Toolkit-One size does not fit all (Print, ebook, audio)
  • Everything you do is related to Public Relations & Marketing
  • The Importance of Networking
  • Promoting your books
  • Promoting your authors’ books
  • Who is your target market?
  • Know your audience
Module 11 Marketing, PR, and Networking – Part 2
  • Is my website a platform?
  • Branding (You or your book?)
  • Using your books as a marketing tool
  • Use the book back “matter”
  • Creating and listening to pitches
  • Entering metadata
  • Linking your media and networking outlets into one brand
  • Using the mainstream media
  • Surveys and predicting trends
  • Where to sell . . . where to sell
Module 12 Marketing, PR, and Networking – Part 3
  • Creating a Publicity Campaign
  • Promoting sales campaigns
  • Consumer and B2B Marketing
  • Social media: Website, twitter, Facebook, LinkedIn, and how to use them
  • Social Media and developing your public profiles
  • Associations, Conferences, conventions
  • A place and a time for everything-including your book
  • Failure to launch is not always a failure to sell
  • Virtual book Tours aka-blog Tours
  • Vlog – Video blog content
  • Book Trailers
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