EntrePublishing Workshop - Onsite

SKU:

$295.00

$295.00

Unavailable

per item

A Publishing Start-up Guide

February 19-20, 2016​
Fri-Sat 8-5
Lunch Provided
Workbooks and Materials Included.
1-Year Streaming Library after the workshop
​1-Year Private Facebook Group

http://www.jamesobarnes.com/EntrePublishing

• Facebook
• Twitter
• Pinterest
• Google+

Quantity

Add to Cart

A Publishing Start-up Guide

This two-day intensive publishing workshop will teach you the ins and outs of the publishing world. Learn what the pros already know. ​​​​​Find out what publishing options exist. Discover how you can publish and promote your business or personal message.

---

​Module 1 Defining & Placing Publishing in the Marketplace

• Publishing models: self-publishing to traditional, indie to partnerships, small press to large publishing house, physical to virtual companies
• Structuring you company-The main components of a publishing company
• The future of publishing
• Fiction vs. Nonfiction
• The circle of life—for your company and your book

Module 2 Clarifying your publishing goals

• Choosing the right type of publishing model to fit your needs
• How to define and measure success in your publishing venture. What sells.
• Creating a game plan to reach your goals
• Your business objectives and how a book fits into your business plan
• How will you define success?

Module 3 Your Publishing Team – Playing nice with others

• Using experts in the industry
• Red Flags – Ask and trust, but verify
• Working with authors, agents, editors and illustrators
• Beta Readers & Reviewers and how they can help make a better book
• Where to find help running your business – staff, volunteers, fans, tech support

Module 4 Publishing for fun & profit

• The submission process
• Evaluating and Pricing your book to sell (and make a profit)
• Printing Costs, POD, and Print runs
• Publishing platforms (Amazon, Ingram, Lightning Source, Book Masters, Apple, Barnes and Noble, etc.)

Module 5 Legalese – Contracts, Copyrights and Royalties

• Vendor contracts for service
• How are royalties really paid?
• ISBNs, Copyrights, LCCN
• Sales tax and other accounting
• Who is the competition?

Module 6 How will they get your book?

• Distribution vs. Wholesale services
• Where do you sell your books and products?
• Fulfillment companies
• Dealing with book returns
• The true cost of Shipping
• Print Distribution
• eBook Distribution
• Audiobook Distribution

Module 7 Creating your company

• What will your Publishing House look like?
• Creating a game plan to reach your goals – continued
• Your State Guidelines
• Tax ID numbers
• Bank accounts
• Publisher accounts
• Individual accounts

Module 8 Creating the book – Part 1

• Publishing formats: case and hardback, paperback, eBook, audio
• Editing & Self-editing
• Illustration tips & tools
• The importance of cover and interior layout design
• Interior Book Design (typesetting) for various formats
• Acceptable book sizes
• Cover design – Covers front and full, dos and don’ts, A design with branding in mind
• Formatting images properly for use in your book
• Book Format & Design

Module 9 Creating the book – Part 2

• Crafting a “book blurb”
• Galley proofs
• ARCs (Advance Reader Copies)
• Print and eBook interactivity
• Plan for Metadata
• eBook conversion tips & tools
• Audio book tips & tools

Module 10 Marketing, PR, and Networking – Part 1

• Your Marketing Toolkit-One size does not fit all (Print, ebook, audio)
• Everything you do is related to Public Relations & Marketing
• The Importance of Networking
• Promoting your books
• Promoting your authors’ books
• Who is your target market?
• Know your audience

Module 11 Marketing, PR, and Networking – Part 2

• Is my website a platform?
• Branding (You or your book?)
• Using your books as a marketing tool
• Use the book back “matter”
• Creating and listening to pitches
• Entering metadata
• Linking your media and networking outlets into one brand
• Using the mainstream media
• Surveys and predicting trends
• Where to sell . . . where to sell

Module 12 Marketing, PR, and Networking – Part 3

• Creating a Publicity Campaign
• Promoting sales campaigns
• Consumer and B2B Marketing
• Social media: Website, twitter, Facebook, LinkedIn, and how to use them
• Social Media and developing your public profiles
• Associations, Conferences, conventions
• A place and a time for everything-including your book
• Failure to launch is not always a failure to sell
• Virtual book Tours aka-blog Tours
• Vlog – Video blog content
• Book Trailers